Staff Reporter
Nestlé has injected US$7 million into its Harare cereal manufacturing plant, significantly expanding its production capabilities and solidifying Zimbabwe’s position as a key regional supplier of breakfast cereals across Eastern and Southern Africa.
The substantial investment includes the installation of a fourth roller dryer at the facility, which produces Nestlé CEREVITA.
This upgrade is projected to boost output by over 35%, increasing supply to both the local market and export destinations such as Zambia, Malawi, and Mozambique.
Nicole Roos, managing director and chairperson of Nestlé East and Southern Africa Region, highlighted that the expansion underscores the company’s “Africa for Africa” strategy, which prioritizes local sourcing, manufacturing, and talent development.
“This investment is a clear proof point of our Africa for Africa strategy in action,” Roos stated. “It reflects how we are embedding our Virtuous Circle model — sourcing from local farmers, investing in local talent, manufacturing locally, and exporting regionally.
Zimbabwe is not just a market; it is a valued contributor to a more resilient, inclusive, and sustainable food system for Africa.”
Nestlé Zimbabwe has a long-standing presence in the country, operating for over 60 years.
The company directly and indirectly employs more than 400 people and supports over 350 local suppliers and smallholder farmers.
The company further noted that this latest investment aligns with Zimbabwe’s national development goals, specifically Vision 2030 and National Development Strategy 1, which aim to foster industrialization, employment, and food security.
During the commissioning ceremony, Industry and Commerce Minister N.M. Ndhlovu commended Nestlé’s role in bolstering Zimbabwe’s manufacturing sector.
“This momentous occasion signifies yet another milestone in Nestlé’s journey of resilience, growth and development in Zimbabwe,” said Ndhlovu.
“It is not merely an addition to their impressive infrastructure, but a testament to the company’s enduring commitment to Zimbabwe.”
Khaled Ramadan, managing director of Nestlé East Africa, emphasized the broader regional benefits of the expansion.
“Our brands, like CEREVITA are trusted by families across Southern Africa. With this expansion, we are better equipped to meet rising demand while contributing to stronger local economies, sustainable agriculture, and improved livelihoods,” he stated.
