By Staff Reporter
Zimbabwe has recently seen a rise in counterfeit goods, especially fake liquor products that can be harmful to people’s health. In response, BullRed Distribution is stepping up as a champion of quality and safety.
Through its Buy Original campaign, BullRed is working hard to protect consumers by promoting genuine products. For example, bottles of Jameson distributed by the company now come with advanced security features to help buyers identify the real deal.
But BullRed is about more than just fighting counterfeits.
Founded in 2012, BullRed Distribution is a Zimbabwean-owned company that’s quickly become a leader in the fast-moving consumer goods (FMCG) industry.
It distributes big-name brands like Heineken, Jameson, and Liqui-Fruit—but what really sets BullRed apart is its dedication to making a difference at home.
Empowering Zimbabweans
With 99% of its workforce made up of local Zimbabweans, BullRed is focused on creating real job opportunities. The company is especially passionate about hiring young people and empowering women—two key ways to help build a stronger future for the country.
An inspiring example is a former bookkeeper who, with the support and growth opportunities provided by BullRed, has successfully risen to the role of Financial Manager. Stories like this highlight BullRed’s commitment to fostering career growth from within.
Putting People First
BullRed takes great care of its team, offering valuable support like:
Free daily transport for all employees, ensuring safe and easy travel to work.
Help with building homes, giving workers the chance to own and improve their living spaces.
Monthly food hampers for every team member, easing the cost of living and supporting families.
Building a Better Zimbabwe
Everything BullRed does is guided by its strong values: empowering communities, investing in people, and growing the nation’s economy. As it continues to expand, the company is staying true to its mission of being a force for good.
BullRed isn’t just a distributor—it’s a Zimbabwean success story showing how business can uplift people, protect consumers, and make a real difference